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(Editor’s note: This article written by Emily Puro originally appeared in the May/June 2017 issue of Roast magazine.) Organic. Rainforest Alliance. Fair Trade USA. Fairtrade International. There’s no shortage of certifications…

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(Editor’s note: This article written by Emily Puro originally appeared in the May/June 2017 issue of Roast magazine.) Organic. Rainforest Alliance. Fair Trade USA. Fairtrade International. There’s no shortage of certifications…

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All photos courtesy of Sustainable Harvest

Fair Trade, Direct Trade, Organic, Rainforest Alliance, Bird-Friendly — all these are admirable and the issues they address are critical, but do consumers really care? That’s the question at the…

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